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CIMM Research
- Cross-Platform Video Measurement Summit
- Agenda for CIMM-ANA-4A’s-ARF Cross-Platform Video Measurement Summit (PDF)
- Industry Call to Action: Collaboration is the key to moving ahead (PDF)
- TAXI: Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms? (PDF)
- USA TouchPoints: New Multi-Media Planning Tool (PDF)
- comScore’s Multi-Screen Measurement Study (PDF)
- Arbitron’s Single Source, Three-Screen Measurement Study (PDF)
- What are the Best Cross-Platform Metrics? (PDF)
- Connecting Media with ROI (PDF)
- TV Return Path Data: Interesting Insights, New Currency or New Paradigm? (PDF)
- 2/15/12 Cross-Platform Video Measurement Summit Video
For more information, please contact Marzena.DelGaudio@cimm-us.org