About CIMM

The Coalition for Innovative Media Measurement (CIMM) is a group of buyers and sellers of advertising supported media formed to promote innovation and explore new high quality ways to measure audiences across traditional and new media in the United States. To facilitate this ongoing effort CIMM intends to initiate, fund, and evaluate a small number of pilots with measurement companies and publish research findings.

The media landscape is changing dramatically, and the television marketplace is changing with it. There has been a significant shift from a TV landscape to a multi-platform, multi-screen media environment. These changes are driving the need for content providers, media agencies and advertisers to understand and measure the impact of their content as it is consumed across multiple screens. CIMM is about ensuring that effective media measurement keeps pace with the rapidly changing media environment. The media research initiatives funded by CIMM will identify innovative solutions for media measurement.

CIMM’s initial media research projects will include 1) understanding the value and application of set top box data and 2) developing cross-media measurement of video content that moves from TV to the internet and mobile media channels. Refer to the RFP section on the website for more details. CIMM will be exploring other media measurement research topics in the future. Check the website regularly for updated information and opportunities.

Current Members

AT&T

Belo

Carat

CBS Corporation

Comcast Networks

ConAgra

Discovery Communications

Gannett

GroupM

Hearst

Interpublic Group's Mediabrands

Microsoft

NBC Universal

News Corporation

Omnicom Media Group

P&G

PepsiCo

Starcom MediaVast Group Worldwide

Time Warner

Unilever

Viacom

The Walt Disney Co.